B2C E-Commerce Adoption among Elders in Greece

The use of e-commerce has a lot potential to make the lives older people better. It could give them power, ability manage and control their finances, lower care costs, less reliant on others, so they live own. Using questionnaire survey, this study looks at whether individual characteristics Greek affect adoption e-commerce. Eight variables that be linked adoption: gender, age, marital status, residential level education, experience with information technology, employment income were examined. results show education level, all play big role in how shop online. help service providers government understand people's online shopping. As result, knowledge would find right strategies improve